Ningbo Fashion Industry Innovation Alliance Held Successfully

On the afternoon of October 24th, the Ningbo fashion industry innovation alliance was formally established. Director of China brand building promotion association and deputy director general of AQSIQ Liu Jun Vice mayor of Ningbo Municipal People's Government Bing Rong Chen Ningbo Fashion industry Chairman of innovation alliance, chairman of Limited by Share Ltd group of YOUNGOR group Li Ru Cheng The chairman of Guangdong costumes culture promotion association and the deputy director of the fashion brand Committee of Guangdong Guangdong, Hong Kong and Macao Cooperation Promotion Association. Tang Min Yi President of Shanghai textile business association Cai Ke Secretary General of the fashion industry alliance of Yangtze River Delta Shao Feng Attend the event. The conference was presided over by Zhang Shifang, director of the Ningbo Municipal Bureau of classics.

Director of Ningbo Municipal Bureau of classics Zhang Shi Fang Presided over the conference

Ningbo fashion industry innovation alliance is a fashion promotion organization under the guidance of Ningbo Municipal Bureau of letters. It covers 105 clothing, luggage, accessories, home accessories, home textiles and other fashion enterprises in the fashion industry including YOUNGOR, Shenzhou, Sheng Fa, Samsonite, Bo Yang and other related enterprises, institutions, trade associations, fashion design studios, etc. in the fashion industry. It has been formed through voluntary alliance to undertake the heavy responsibility and mission of Ningbo fashion industry's collaborative innovation and high-quality development.

Vice mayor of Ningbo Municipal People's Government Bing Rong Chen Address

Bing Rong Chen Vice mayor said in his speech, at present, the new situation, new energy and new formats are constantly emerging. The fashion industry in Ningbo is ushering in a new historical opportunity. The municipal Party committee and the municipal government attach great importance to the development of fashion industry, and have incorporated the fashion textile and garment industry into the "246" hundred billion industrial cluster in Ningbo, focusing on cultivating. Do well this year. Costume festival On the basis of this, Ningbo has also absorbed more fashion elements, and organized a series of activities such as Ningbo Fashion Festival, fashion conference and fashion Carnival in the same period. Its purpose is to accelerate the pace of Ningbo's fashion industrialization and industrial fashion, promote the transformation and upgrading of manufacturing industry, enhance the soft power of Ningbo City, and accelerate Ningbo to become a fashionable city with high international influence.

Vice Premier Chen Bingrong has shown great confidence and determination in the establishment of the Ningbo fashion industry innovation alliance. The Ningbo fashion industry innovation alliance has brought together the fashion advantages of all walks of life, the best fashion enterprises and the universities and young people who are related to the fashion industry. These forces will become practitioners, promoters and leaders of the fashion industry in Ningbo. In the future, the alliance will become an important platform for the Ningbo fashion industry to learn and communicate, work together, pool resources and cooperate in innovation, and unite the centripetal force of the Ningbo fashion industry to undertake the important task of promoting the high quality development of Ningbo fashion industry.

However, due to the relative independence of trade associations such as clothing, luggage and accessories, there is a certain resistance to promote the development of fashion industry. "The establishment of the League at one stroke has broken the trade association's own situation and will be an important step in the development of Ningbo's fashion industry." Deputy director general of Ningbo fashion industry innovation alliance Yang Jie Told reporters that after the establishment of the alliance, the organization will study the direction of the development of fashion industry, release professional reports, promote resource sharing among alliance members, and promote industrial innovation and transformation and upgrading. At the same time, the alliance will promote in-depth cooperation in the upstream and downstream industries of the fashion industry, production and demand docking and regional cooperation, so as to accelerate the integration and development of traditional industries and fashion industries.

Director of China brand building promotion association and deputy director general of AQSIQ Liu Jun Address

What is the status of brand in fashion trend? Chinese brand Director of Construction Promotion Association and deputy director general of AQSIQ Liu Jun This question is well answered in the speech. At present, 20% of the world's famous international brands have 80% of the international market, and the world has entered the era of brand economy. China's scientific orientation is in the stage of quality economic development, but Chinese consumers have made brand consumption a fashionable consumption viewpoint. Ningbo attaches great importance to brand building. In the present and future of the increasingly important brand value in China, Ningbo must comply with the pulse of the times and carry out the development of the east wind, and focus on promoting the development of 50 or so China's international advantage industrial brand clusters. The establishment of Ningbo fashion industry innovation alliance is of great significance for the textile and garment brand cluster to go global.

Chairman of Ningbo fashion industry innovation alliance, chairman of Limited by Share Ltd group, YOUNGOR group. Li Ru Cheng speak

Chairman of YOUNGOR Li Ru Cheng As the first chairman of the league, he also expressed the importance of shoulder responsibility and firm determination and confidence in his speech. He said that the fashion industry is a big industry related to the national economy and the people's livelihood. It is an urban industry and a sunrise industry that will never fall. It can bring great influence to the development of society and people's lives, and the prospects for the development of the fashion industry are great. He also firmly believes that the development of fashion industry needs the government's planning guidance and policy tolerance. It needs the input and participation of the fashion enterprises. The current brand competition is not the competition of single brand, but the competition of industrial brand clusters. As the first director of the alliance, he is willing to work with all enterprises in Ningbo to boost the development of Ningbo's fashion alliance industry.

According to the plan, the alliance will also sing the "four seasons song" for a year on the basis of Ningbo Fashion Festival. Through the annual release of the Ningbo fashion industry development report and the "global fashion industry index Ningbo fashion activity index", the alliance will use scientific indicators to design and detailed objective data, accurately measure the development level of Ningbo fashion industry, and provide a reference for the transformation and upgrading of the industry in the year. At the same time, the alliance will help Ningbo fashion industry take a new step by hosting the fashion industry supply chain conference and building a fashion alliance and a media think tank platform.

President of Guangdong Clothing Culture Promotion Association, Deputy director of the fashion brand Committee of Guangdong Guangdong Hong Kong and Macao Cooperation Promotion Association Tang Min Yi speak

President of Shanghai textile business association Cai Ke speak

Yangtze River Delta fashion industry alliance Secretary General Shao Feng speak

At the same time, taking the alliance founding conference as an opportunity, gathering the resources of fashion industry in Ningbo and the whole country, sounding the horn of Ningbo's fashion industry collaborative innovation. During the meeting, the alliance also signed strategic cooperation agreements with the Guangdong Guangdong, Hong Kong and Macao cooperation Fashion Promotion Committee and the Yangtze Delta fashion industry alliance.