80% Of China's Online Sales Of Luxury Goods Are Fake.

The strong purchasing power of Chinese in overseas markets prompted the Chinese market to finally develop a new business model in 2014. From Alibaba group's Taobao electric business platform to WAL-MART's 1 store, to Amazon China and jumei.com, almost all domestic companies with platform business have posted "cross border" labels in a year.

With the development of cross-border electricity providers, "Hai Tao" or "overseas purchasing" has become the key word for many cross-border e-commerce platform sellers to solicit business. The so-called cross border electricity supplier refers to an international business activity that deals with transactions belonging to different customs, through transactions on the e-commerce platform, payment and settlement, and goods delivered through cross border logistics. Hai Tao refers to the way to search overseas product information through the Internet, and send shopping requests through electronic orders, and send goods back to overseas by overseas companies.

The self proclaimed "pimp" person also told reporters that apart from providing products of different styles from original, original to high imitation, they could also provide a full range of overseas invoices, and the prices of the bills were as cheap as those of these commodities. In addition, the original single goods support "special inspection".

Another person familiar with counterfeit goods also revealed to reporters that in Dongguan, it is necessary to forge a set of shopping tickets for foreign shopping malls, receipts and invoices of brand stores as long as 50 yuan. David Lee also said: "especially small ticket in Europe is not like China's invoice has anti-counterfeiting signs, logistics and other documents can be forged."

In addition to purchase certificates such as invoices, "luxury appraiser" Wen Tao Li Recommendation, do not believe that "the number on the bag can be found in the brand official website" such a lie. Take Louis Vuitton (Louis Weedon, LV for example) as an example, there is no so-called "exclusive serial number" on the bag, only the code indicating the origin, the production number of the year and the model of the bag. "You can definitely find the corresponding records on the official website, because a model code can be used for multiple bags."

"Supporting the counter inspection" is also the same. Counterfeit goods Businessmen's nonsense. A staff member who worked in a boutique at LV Department said that the shop keeper clearly and the clerk said that it was not allowed to provide services for testing authenticity. If consumers were asked to ask for counterfeit goods for maintenance, repair or personalized engraving, they could not say "fake" and other judgements.

In any case, "pimp" acts as an indispensable part of the so-called "Hai Tao" luxury chain. The "pimp" and the sellers' narration point the chain of luxury goods to a source - luxury factory.

Due to the low cost of labor and other costs, China has now become a place where many luxury goods factories are located in the world. Luxury goods merchants send design drawings and model goods, and the factories are responsible for mass production. Now there are more than ten brands in China, including Michael Kors (MK), Tory Burch (Tori birch, referred to as TB), Coach (Kou Chi), Prada (Prada), Miu Miu (Miu Miu), Fendi (Fendi), Fendi (Burberry), Gucci (Gucci), Koh (Givenchy), and KOH (Kate rice, short for short). The foundry factories of these brands are mainly concentrated in Guangzhou, Dongguan and Qingdao. Among them, there are large scale factories in Guangzhou and Qingdao, and leather goods that have already been listed in Hong Kong and have been listed, as well as Dongguan thick Street Li Tai leather factory.

At 3-15 " World Consumer Rights Day "A reporter who received an overseas purchasing electricity supplier said that many of the platforms that advertised the publicity materials such as Hai Tao were fakes, and the largest number of fake goods was luxury goods. Zhou Ting, a luxury goods expert, also said that the survey data in 2013 showed that 80% of China's online sales of luxury goods were fake. To this end, the reporter takes the luxury "Hai Tao goods" as a clue, in-depth channels, distributors, manufacturers, consumers and brands and other links to investigate, hoping to explore the true face of these luxury goods at the time when cross-border e-commerce is in vogue.