Clothing Store Heleri'S "Fast Fashion" Password

According to the display in the store, we can read the intention of Chen Li and designers, and then choose the products that are more suitable for them. They become the important passwords to understand the fashion quintessence of the "fast fashion" brand this season.

Password 1: through the window, you can see when the first batch of new clothes will be on sale, when to start paying attention to new products, and to preview the latest popular elements in the show in the window.

Fast fashion brands keep up with the trend and fashion update speed is the biggest feature, which is the main reason why it is called "fast fashion".

So when you are shopping in cool summer skirts at the end of summer, you can see that the first batch of autumn clothes has been updated in the windows of fast fashion brands.

At this time, the shop window is a very good platform. In this exhibition space, the most seasonally oriented style is displayed in the form of theme.

A month ago, a lot of careful fashion designers were concerned about the h&m, Zara and other fast fashion shop windows have replaced the first batch of new autumn products, thick bar sweater, sportswear casual wear and other popular elements are also presented in advance.

Password 2: quickly finds suitable clothes for different age, status and style based on display, which will save you a lot of shopping time.

Of course, clothes that can be matched with each other have already been put together by the close attendant Chen. You only need to pick the one you like.

Fast fashion displays will partition different categories. Apart from large partitions such as men's wear, women's wear and children's wear, different fast fashion brands will also carry out a series of zoning according to their own different display principles.

H&m and Zara prefer to divide commodities into many small themes.

For example, Zara is divided into two key areas, namely, the zaratrf area and the zarawomen area, the zaratrf area (young girls series), the overall style is youthful, dynamic and fashionable, and it is also divided into the theme style of ladies, leisure, cowboy, party and so on. While the zarawomen area (young ladies and mature women Series) is more elegant, elegant, handsome and mature, and it also classifies young ladies and mature women into different styles such as ladies, leisure and business.

The c&a category is classified according to different life scenarios: work, leisure, vacation, sports, romance, etc., and accurately target shopping in life.

UNIQLO store style display doesn't have much fashion sense in the whole store, but UNIQLO's "super finishing" makes the overall layout emphasize the brand positioning of "providing casual fashion to consumers with low price".

Color system with popular rhythm

Password 3: you can easily grasp the most popular colors of the season just by looking around in the shop, and then focus on the ones at hand, so you can easily find the perfect matching clothes and accessories, or the upper and lower skirts.

In fashion, color has a very important position, not only determines the trend of every season, but also determines the character of a brand.

In the display of color block arrangement, all fast fashion brands display the same direction along the moving line of people, ranging from light to dark, from cool to warm, and from low to high purity.

In the fast fashion shop, the perfect color system highlights the fashion style of the brand this season and the most popular fashion color.

At the same time, in different regions, Chen Li Division will be able to perfectly match one color display, without query color matching manual, you can easily match a fashion dress.

Password 4: according to the size, from small to large, color from warm to cold merchandise display, find clothes suitable for their size.

Medium code goods are larger than large and small yards, but on the clothes rack of fast fashion brands, only 10 pieces will be hung on each rack. So when you look at it, you must start early, otherwise, when you look back, it may have been taken away by others.

Full code sampling is a great challenge for fast fashion products with short cycle and large flow.

According to the trend of pedestrian flow, the hanging rod should follow the principle of small size to large size, warm color to cold, high heel height from low to low, and some key principles, gradual change principles and symmetry principles when sampling.