Hardware Products To Enter The High-End Market Development Needs To Be Trusted First.

If you want to enter the high-end hardware market, you must be a hardware brand or a professional hardware brand.

System hardware brand generally refers to the brand of multi product combination. The hardware product line covers door locks, matching engineering hardware, big handle, door control hardware, bathroom hardware pendants and other products.

such

Usually, stores or stores are used as terminal selling forms, with outstanding brand image, perfect product mix, hardware products supporting each other to drive sales, basically realizing the one-stop shopping demand of customers, and also solving the problem that engineering vendors can purchase the same hardware brand for multi product products, reducing the multiple procurement links of distributors, and achieving maximum efficiency of shops.

At the same time, because of the huge product system plus hardware brand personality and connotation, it is difficult to be duplicated by peers.

The development of high-end market is not smooth.

It is extremely difficult for such hardware brands to operate successfully.

1, the vast majority of brand operators only produce their single core products or no factories. Other products of other categories are directly selected in some other plants for OEM, so most products lack highlights and selling points, and there is no difference.

2, the high cost of operation, because most products are OEM OEM, so the price is not competitive, dealers to promote brand confidence is not enough.

3, the inventory pressure is huge, OEM processing plant is not enough, or too few varieties, or often appear to be out of stock, delivery is not timely.

4, apart from

Single products and other OEM products are difficult to update and launch new products in a timely manner.

The quality of the brand is difficult to survive in the high-end hardware market in China, and the professional hardware brand has its drawbacks. The professional brand generally refers to the production of more specialized factories to promote their core products to the hardware market.

The advantage of this brand is its production specialty, high cost performance, fast delivery and strong R & D capability.

The disadvantage is that the hardware product line is relatively single, and the dominant products are easily weakened by the imitation and duplication of the peers, so the brand image is difficult to improve, so the comprehensive competitiveness is not strong.

Nowadays, it is really a difficult and uncertain choice before the manufacturers and distributors. How to kill a blue sky in the high-end market is still needed to be explored.