How To Grasp The Key Points Of The Exhibition Plan?

The exhibition plan is the "eye" of an exhibition. The organizers of the exhibition cultivate and excavate the market through it, and the market sees the benefit through this "eye".

A good exhibition planning scheme not only embodies the purpose of organizing the exhibition by the exhibition organizers, but also attracts businessmen to participate in exhibitions and exhibitions. In a sense, the plan is a bridge, which connects businesses and purchasers to the organizers of the exhibition. The organizers want to invite businessmen and buyers through this bridge, and businesses, buyers and so on can cross the bridge to better touch the market. Obviously, a planning scheme is important for organizing an exhibition.

For exhibition organizers, an excellent exhibition. Planning scheme Four key points should be grasped and handled.

First, fully reflect the height. The "height" mentioned here refers specifically to policies. To organize an exhibition, the organizers first see its market potential, but whether you can see the "market" can be developed, how can it be developed, it depends on "policy" to measure and grasp. At this time, it is necessary for the organizer to fully consult the relevant national documents and give a further understanding of the state's reference to the industry's development attitude and opinions about the exhibition, the reference of the report, and the further understanding. Through the "citation", "reporting", "understanding" and other means, the exhibition planning scheme should be legalized, rationalized and reasonable. Because lawfully, if the state allows, there is no reason for the relevant departments to stop it; for it is reasonable to say that the exhibition should be organized and should be carried out; because it is compatible with the local development and is conducive to the development of the industry and the economic development, it is suggested that the departments concerned should actively support them. Therefore, "height" is very important. The policy sources for raising the height include: the national and local five year development planning outline; the industrial development policies related to the national and local exhibitions (such as ideas, methods, outlines, notices, etc.); the work arrangements and important speeches made by state and local leaders at important special meetings; the government work reports and leaders' speeches at important meetings and special meetings of the national and local "two sessions"; instructions and instructions of the leading leaders of the state and local governments.

The two is to solve the "market" problem. This is an exhibition. Successful planning The core is the core. What are the benefits of exhibitors attending the exhibition and what kind of returns do they have? What are the gains and values of the professional audience? The whole plan can be organized around the core and skillfully dispel doubts through the plan. It can be seen that the exhibition planning scheme is not easy to write, and can not be easily launched. Because exhibitors and professional audiences know the first "window" of the exhibition, because exhibitors and professional spectators can see the hope and business opportunities as well.

For an exhibition, the core of the market that the exhibitors are concerned about is the target quantity. Professional audience (purchasers, distributors, product users, etc.) attended the meeting. As for how much traffic this exhibition has, they do not care. Maybe someone will ask, why do I say this? There are more people outside the circle. Naturally, it is more natural to ask this question. Exhibitors are not only wasting their breath, but also affecting the communication and negotiation with the really interested professionals. Exhibitors are very tired when they meet such a large number of people. If they are to communicate with professionals again, they will inevitably suffer from mental problems and work. In addition, if exhibitors have items such as handbags, brochures and other gifts to the participants, if they are distributed to the outside world, the handbags may be left behind, and the brochures of exhibitors concerned may be thrown into the trash cans. A large number of non professionals will attend the meeting, resulting in such unnecessary waste. The exhibitors will not only have no profits, but also greatly increase the cost of exhibitors.

To solve this problem, the organizers of the exhibition should show the following key points in the planning plan: the publicity, influence and appeal of the exhibition, and the specialization of the exhibition. For example, to ensure the professional audience's organizational means, ways and means, the professional audience's statistical information, purchase and sale information and so on, and the authority of the exhibition. For example, the status and influence of the organizers, the reputation and influence of the exhibition in the industry, the participation of professionals and the weight of leaders and experts.

For an exhibition, the market concerned by professionals (purchasers, distributors, product users, etc.) is the core of the number of professional exhibitors participating in the exhibition, what kind of exhibits are exhibited, whether there are products that can meet their needs, and how they can purchase products that they need, offer preferential prices, and have quality and safety.

The organizers of the exhibition should focus on the following aspects: the number and weight of the exhibitors, such as the number of the world's top 500 enterprises, the number of large multinational companies, and the number of leading enterprises in the domestic industry; the advanced nature of the exhibits, such as what kind of advanced technology level products, advanced technology products and other advanced technology products in the world, and the exhibition organizers how to ensure the quality of services to help professionals purchase the quality products they need;

Three, we should pay attention to legal issues. The Convention and exhibition market is not very standardized now, and most of the organizations hosting the exhibition are private enterprises. In order to maximize their interests, these enterprises exaggerate the scale and influence of exhibitions, publicize the number of exhibitions, falsely list the top central, provincial and municipal departments and agencies, etc., and make other commitments to exhibitors and participants. These are the main causes and triggers of adverse events, which are likely to lead to disputes between the two sides and intensify conflicts. If the organizers of the exhibition deal with such problems properly or in a timely manner, they will most likely be resorted to the law. Summary of the national media coverage of the case, as well as the industry summed up this kind of experience and experience, if the exhibition "law" problem, although can not say 100% by the organizers of the exhibition, but it can be said that most of the problems are on the organizers of the exhibition. Therefore, to make an excellent exhibition planning plan, it is very important to express the text. It is necessary to fully express the organizer's strategic intention and not leave any bad handle or trace.

The four is innovation. Now, one after another, different exhibitions will be good. If a city has more than two theme exhibitions to be held, then you must be a leader in the exhibition. The organizers of the exhibition must focus on the "new" and "authoritative" level of your exhibition.