XTEP, A Shoe Maker, Opens Up New Fields For Sponsoring Sporting Events.
January 11th China leads fashion Sporting goods enterprises XTEP International Holdings Limited has signed sponsorship agreements with a number of international sporting events held in 2011.
In 2011, XTEP continued to sponsor international marathon events in China and Taiwan to promote and nurture the development of the marathon.
Among them, XTEP will become the total sponsor of the China Zheng Kai International Marathon and the only designated sports equipment supplier in China's Henan Province, and the top partner and the only designated sports equipment sponsor of Yangzhou Zhen Zhen International Marathon (Ban Cheng) competition.
At the same time, XTEP is also the top partner and the only designated sports equipment sponsor for the Taipei International Marathon race and the Taipei National Road marathon.
The sponsorship will further strengthen XTEP's brand spirit of "love XTEP, love running" and continue to take running sports as its sport.
Marketing
The key direction.
In 2011, XTEP entered the new year and entered a new field.
The twenty-sixth Universiade was held in Shenzhen in August 2011. XTEP was successfully appointed as the partner of the US team and the only designated award dress supplier, and the only sports equipment supplier of the British team.
In addition, XTEP is also the official partner and sole sports equipment sponsor of the Chinese synchronized swimming team.
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