Personal Online Shop Real Name System Will Shuffle C2C Website

Yesterday, the Provisional Regulations on the management of online commodity trading and related service behavior (hereinafter referred to as the "measures") have been publicly released for more than a month. It is officially announced that individuals must conduct real name spanactions in online spanactions, which will impact some of the non-standard small and medium-sized e-commerce websites.

The regulations stipulate that in addition to the legal persons, other economic organizations or individual industrial and commercial households who have already been registered in the administrative department for Industry and Commerce and receive business licenses, they can conduct online spanactions. Among them, the provisions on natural persons in the measures put forward more explicit requirements, that is, natural persons need to submit applications to operators who provide network spanaction platform services, and submit real identities such as names and addresses. This is equivalent to requiring individuals to carry out online spanactions must be real name system.

And provide Network spanaction platform The operator of the service shall examine and register the real identity information of the natural person who has applied for the goods or services provided by the network spanaction platform temporarily without the conditions for registration of industrial and commercial registration, set up the registration files and regularly verify the updates, and issue the marks that prove the true and lawful information of the personal identity, and load them on the webpage where they engage in commodity trading or service activities.

The State Administration for Industry and Commerce pointed out in a correspondent's answer that this system of rules has better solved the problem of identifying the authenticity of the principal qualification of the network goods (service) operators in the virtual space. It can protect the "virtual subject" as the real subject, and provide a basic system guarantee for consumers to effectively identify and identify the real identities of the network commodity trading entities and safeguard their legitimate rights and interests.

Because this regulation is mainly aimed at C2C mode of e-commerce, Taobao spokeswoman Tao Ran told the first Financial Daily yesterday that Taobao has always been required to provide copies of identity cards by individuals who apply online. Therefore, the measures will not affect Taobao.

However, according to the press, it is not a prerequisite for Taobao to open a shop on the premise of providing photocopies of ID cards. Under the current Taobao regulation, many shopkeepers can complete their online stores through non real names, so their management of natural persons in network spanactions still needs further specification.

According to China B2B Research Center survey data, as of June 2009, China's scale above E-commerce website The total number has reached 12282. Among them, there are 5320 B2B e-commerce service enterprises, and B2C, C2C and other non mainstream enterprises have reached 6962, especially since 2008, showing a trend of rapid growth.

The corresponding C2C platform is relatively concentrated, and it is still a major share of Taobao, patting, eBay and so on, of which Taobao's share is more than 80%. According to AI forecast, the C2C spanaction scale will reach 363 billion 800 million yuan by 2011.

Mainly affected by the "measures", there are some non-standard small and medium-sized e-commerce websites. With the implementation of the new regulations from July 1st, as well as the clear enforcement scope of the business sector and the enforcement of law enforcement, the e-commerce websites that originally had irregularities will be gradually cleaned up.