2010 Clothing Brand To Join The War Two Or Three Line Market &Nbsp; Layout Of New Ten Years (Four)
In order to adapt to the Chinese market more quickly, the company plans to establish a strategic alliance with the outstanding mainland clothing and home textile enterprises respectively, and establish a brand joint venture. The joint venture company will have the permanent ownership of the brand in the Chinese mainland market.
The company hopes that through this innovative strategic cooperation mode, it will combine the brand resources superiority of agennis with the strong production and marketing advantages of the mainland enterprises, and work together to develop the potential of China's consumption through the development of complementary and win-win cooperation.
According to the plan, Acons is responsible for bringing brand management experience, international fashion design and brand image promotion resources to joint ventures, while local enterprises will be responsible for the production management, marketing channels and marketing of the brand in the Chinese market.
The company said that at present, a number of domestic garment enterprises and the company have established partnerships, such as Mcglaughlin, Bosideng and Yi Xin Yue.
Coincidentally, the brand Gabor from Germany also focuses on cooperation in developing the Chinese market.
Helmut, the export manager of the company, said that Gabor has gained a deeper understanding of the Chinese market through CHIC and has collaborate with Chinese partners in the form of store stores.
Through such cooperation, the company quickly became famous in China and occupied the market. Now it has opened more than 100 stores in the mainland. Recently, its stores in Beijing and Zhengzhou opened.
Whether it's a local enterprise or a sea brand, it may just be the beginning of the 10 year layout of gold.
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