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2010, Look At Luxury Goods VS Fashion Products.

2010/5/7 19:55:00 29

Social change is

Luxury goods

Brought about changes in the category.

The change of this category means

Luxury goods

Second tier brands appear under the brand.

Why many

fashion

Luxury is playing mashup?

No doubt they are refurbishing the game to stimulate sales, which implies the intention of expanding consumer demand at different levels.

From Prada to sub brand Miu Miu; Armani extends to the brand family of Giorgio Armani, or from Yamamoto Teruji's leisure sports brand Y3, which he co worked with Adidas, to later jewelry brands, these signs are all showing.

Luxury goods

Brands need high profile, mass and large scale supply.

At present many

Luxury goods

Brands are already run by groups, and stocks are listed.

Luxury goods

The consumption itself is very sensitive, and has great relations with the economic trend and the stock market situation.

For a long time, many luxury enterprises and related officials are avoiding the problem of price reduction, but prices are slowly falling.

For COACH, GUCCI and other brands, buy one.

fashion

Handbags are no longer necessary for ordinary workers to tighten their belts, just like changing a mobile phone or changing the car interior trim without having to accumulate and consider for a long time.

In addition, for many expensive luxury goods, there is a new consumption pattern for people who really need it. Many consumers choose to rent or use it before they sell it.

Consumers are increasingly aware of the use of exchange rate changes in the global market to choose the most cost-effective products.

As a result of these changes, some so-called luxury goods can no longer maintain their image above all, at least in terms of price.

Consumers can buy the world's lowest price goods through this channel.

In the increasingly small "global village", no one can pretend to be noble.

Editor's note: luxury goods in the past have been redefined and their consumption groups are changing.

Brand handbags, shoes and

clothing

No longer a new generation of IT elite, financial elite and traditional industry "two generation" patents in the 90s of last century, more and more ordinary urban office workers are changing into the public.

fashion

The mainstream of consumption, luxury and the public.

fashion

The boundaries of products are becoming more and more blurred.